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Turning the growing world of
event sponsorship into meaningful engagement and measurable sales.
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Build awareness and trial for Minute Ready to Serve products
BAM's mobile tools provide better depth of communication and engagement than most digital ads. Linking to a digital coupon on Kroger.com incented purchase
"Prior to our BAM digital campaign, Kroger considered Minute Ready to Serve too small to command incremental display and ad space. As a Kroger Racing partner, we were able to leverage the results of our BAM campaign with the Category Manager to get incremental display space and, for the first time ever at Kroger, a front-page ad. Business results have continued to be strong, resulting in continuing support.”
- Valarie Barbour, Senior Business Development Manager, Ebro North America/Riviana Foods
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Drive trial of new Tide Pods "Family Size" at Kroger
Tide Pods paired Kroger Racing assets at the Daytona 500 with TV and paid digital/social media and a Kroger.com coupon to drive brand awareness purchase of a new size
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Drive incremental purchase of a snack cracker brand at Walmart during New Year’s/College Football Playoffs
Highly targeted digital advertising drove consumers to BAM’s mobile platform to receive a Walmart-specific high value offer
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Tailor a sponsorship to secure merchandising for Kimberly-Clark (KCC) at Dollar General (DG) above and beyond traditional programs
The perceived value of being the presenting sponsor of a country music star’s tour was significant enough to Dollar General that it secured beyond best-in-class merchandising and support for Kimberly Clark
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