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Customized Brand Sponsorships Case Studies
Case Study: Creating a Brand-Specific Sponsorship / Kimberly-Clark
Assignment
Assigment
Attract younger consumers to Kimberly-Clark paper brands
Elements
Elements
- Identified One Tree Planted sponsorship via proprietary BAM events database
- Aligned with KCC’s corporate reforestation initiatives and consumers’ and retailers’ interest in sustainability
- Retail activation focused on donating tree planting in retailer’s community along with PR support in exchange for incremental merchandising
Rationale
Rationale
BAM identified sustainability as the nexus of brand, retailer and consumer passion – and located a sponsorship partner that could deliver tangible results to retailers’ and consumers’ communities
Outcomes
Outcomes
- Program is now a multi-year partnership delivering chainwide retailer merchandising events
- To date, over 150,000 trees planted in 11 state
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